Personal Branding | Positive Professional Influence| Virtual Training    

A personal brand is a relationship with you, an individual who exists separately from your company.

A personal brand can be as simple as driving awareness to a thing you love or already do every day. It may connect to your life’s purpose and illustrate what it means to you to live well. It may be a problem you’re looking to solve. Personal branding is similar to what a company might have as a mission statement.

Branding has always been associated with products. However, Personal Branding is about self-promoting, celebrating your achievements, and even the obstacles and defeats in your life. Self-promotion is not bragging about yourself, it’s letting people know who you are and what you do.

The first thing you have to do when building a personal brand is define your message.
This is probably the biggest thing most individuals struggle with. The next step is defining the media and modalities through which you wish to communicate your personal brand.

What’s covered?
• The business and personal case for ‘personal branding’
• Getting clarity about your message
• Tips for story crafting.
• Communication channels