90 min
On location, Conference,
Virtual
Participants
6 -100+
Australia Wide + International Virtual Delivery
Personal Branding
A personal brand is a relationship with you, an individual who exists separately from your company.
A personal brand can be as simple as driving awareness to a thing you love or already do every day. It may connect to your life’s purpose and illustrate what it means to you to live well. It may be a problem you’re looking to solve. Personal branding is similar to what a company might have as a mission statement.
Branding has always been associated with products. However, Personal Branding is about self-promoting, celebrating your achievements, and even the obstacles and defeats in your life. Self-promotion is not bragging about yourself, it’s letting people know who you are and what you do.
The first thing you have to do when building a personal brand is define your message.
This is probably the biggest thing most individuals struggle with. The next step is defining the media and modalities through which you wish to communicate your personal brand.
What’s covered?
• The business and personal case for ‘personal branding’
• Getting clarity about your message
• Tips for story crafting.
• Communication channels
Who is This For?
This course will be of value to all team members and leaders who wish to elevate their own sense of meaning and purpose, to have a clear message about what drives them and ways to
communicate it.
Business owners, leaders and professionals looking to harness the power of social media by integrating their personal brand with their career and organisation mission.
Team Flow on Benefits
- Increased focus on a positive culture leadership driven
- Leadership role modelling mental agility and better equipped to support their teams through change
- Create a more fertile environment for collaboration, belonging and a focus on strengths.
- Increase in positive communication.
Expert Facilitators
Jane Wundersitz: Australia & International Virtual delivery. Keynote Plenary Speaker, Conference, Executive and Leadership, Public Sector. Dip. Positive Psychology & Wellbeing specialised in Positive Leadership + 20 Years Leadership Development experience , Leading Positive Change CWRU | Australia Wide | Adelaide | Canberra | Sydney | Perth | Alice Springs | Brisbane |Darwin
Belinda Sudano: Executive and Leadership Corporate and Schools | Psychologist Dip. Positive Psychology and Wellbeing | Melbourne
Kasey Lloyd: Executive and Leadership Corporate and Schools | Positive Psychologist Brisbane | Gold Coast | Cairns
Profile Options or Pre-work
VIA Strengths or VIA Pro Report
Book Recommendations and Research References
We recommend Kym Cameron Cameron, K. S. (2008). Positive leadership.
He describes what makes positive leadership so positive—what he terms “positively deviant performance”—and notes some of the results you can expect from such leadership, including impressive gains in productivity and effectiveness. Kim Cameron is one of Jane’s personal favourite researchers – a great gift for a leadership conference.
References
Cameron, K. S. (2008). Positive leadership. San Francisco, CA: Berrett-Koehler Publishers, Inc.
Porath, C. (2016). Give your team more effective positive feedback. Harvard Business Review. Retrieved from https://hbr.org/2016/10/give-your-team-more-effective-positive-feedback
Ilies, R., Morgeson, F. P., & Nahrgang, J. D. (2005). Authentic leadership and eudaemonic well-being: Understanding leader-follower outcomes. Leadership Quarterly, 16, 373-394.
Seligman, M. E. P. (2002). Authentic happiness: Using the new positive psychology to realize your potential for lasting fulfilment. New York: Free Press.
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